Book Challenge Blog Hop: Repurposing Your Content

By | June 6, 2014

blog-hop

I recently served as an ambassador during D’vorah Lansky’s Book Marketing Challenge, a 30-day marketing event that pulls together interviews, guest articles, and action steps to show authors how to turn their books into successful businesses.

My guest article on WordPress blogs that I contributed received over 90 comments during the first week of the challenge. Then, something amazing happened. At the bottom of the article, I had included my free eCourse, How to Build Your WordPress Blog in Six Easy Steps. My list not only doubled, but quadrupled during the event! Now I am able to help authors and business owners follow the steps I have taken to become successful, and I am thrilled to share what I know.

A year ago, when I published my memoir, Tales of a Law School Dropout, as an eBook on Amazon, I had no idea that writing a book would open doors for me to become a business owner. I had conducted some freelance editing on the side, but once I published my book and signed up for D’vorah’s Virtual Book Tour Course, I was able to gain the book marketing knowledge I needed to create a successful author blog, www.GinaAkao.com. People liked my blog so much that they started to ask me to build blogs for them as well, which inspired the virtual assistance division of my business, Writing and Editing Today.

Now I am proud to say that the book marketing strategies I have learned from D’vorah have given me the tools and confidence I need to make Writing and Editing Today my full time job starting July 1st!

As an ambassador during the challenge, I was responsible for sharing each day’s tip, action step, and featured article to the Book Marketing Challenge Facebook group and page. What’s amazing about the online book marketing world is that I was able to do this while on vacation. From May 19th to June 6th, I spent time in Costa Rica and Nicaragua for a friend’s wedding and wrote a travelogue for my blog. I could rest, relax, and recharge, yet I was still able to connect with an amazing author community during the challenge and even edit work written by new authors.

There were many valuable tips shared during the Book Marketing Challenge, but I’d like to highlight one in particular: repurposing your content. In July I will be offering my first teleseminar, a free 14-part interview series which will focus on getting your message out through the use of technology. During the event I will be interviewing 14 experts and offering the content on-demand and free for my global audience. The great thing about teleseminars is that you don’t have to be an expert on everything. After reading Dr. Jeanette Cates’ article during the Book Marketing Challenge and listening to D’vorah interview her, I realized I would be setting up a gold mine of opportunity during my teleseminar. Since I take great notes, I will transcribe the interviews and repurpose the content into Kindle books, highlighting key points, action steps, and helpful resources. Not only will this allow me to become really comfortable with formatting Kindle books, this will also pave the way for future products, such as 10 page reports and entire training programs on popular subjects.

Do you have a burning question you would like to have answered during the teleseminar? What topics would you like to see covered during Writing and Editing Today’s Teleseminar Series? Feel free to comment below and sign up for my free teleseminar at www.writingandeditingtoday.com/teleseminar.

Happy blogging!

Gina

Gina Akao is the owner of Writing and Editing Today, and offers editing services, virtual assistance, and social media maintenance to authors and small business owners.

25 thoughts on “Book Challenge Blog Hop: Repurposing Your Content

  1. Donna K. Fitch

    Congratulations on taking your writing and editing business full time! That is exciting and sounds like a dream come true. All the best to you, Gina!

    Reply
    1. gna2581@gmail.com Post author

      Thank you so much, Donna! I am incredibly blessed to make helping other authors and small business owners my life’s work. And yes, you are right, it is a dream come true!

      Reply
  2. Debbie

    Best wishes for your teleseminar. It sounds like it will be great and the kind of thing I am hoping to do.

    I have one question. How do you interview someone and then legally take that interview, package it, and sell it. I’ve been told you have to be careful even quoting anyone in a book without their permission. I would like to do this as well but wasn’t sure of the legal issues.

    Reply
    1. gna2581@gmail.com Post author

      Good question, Debbie. I have my guest speakers fill out a permission form before I interview them. If they don’t agree to the acknowledgement for the Kindle Book, I won’t use it.

      Reply
    1. gna2581@gmail.com Post author

      Thank you, Peg! Feel free to chime in with feedback…the teleseminar is for you!

      Reply
    1. gna2581@gmail.com Post author

      I’m so glad you are finding the information helpful, Kateryna!

      Reply
  3. Pam Fitros

    Wow. July 1st, huh? Big leap. I’m so happy for you. It doesn’t seem like walking on insubstantial air when we follow the paths of those who have successfully gone before us. Congratulations!

    Reply
    1. gna2581@gmail.com Post author

      Thank you, Pam! It is a big step, but I know I have many people supporting me, and I in turn will help many others with the knowledge I gain. 🙂

      Reply
  4. Elder Langhorne

    Wow, great to here that the experts also have been motivated to go to the next level.I have created a coaching program and got three people to sign up without even having my book published.I too was motivated by Dr.Cates and her ideas on repurposing content,I put it to action and it worked.

    Reply
    1. gna2581@gmail.com Post author

      Congrats on your coaching program, Elder! It’s wonderful you have already created one without a published book. What a great topic for a blog post.

      Reply
  5. Liz McGrory

    Congrats on the new full-time job! I love everything about your blog post! You summed up some great things that I’d love to do in the future. Thank you for writing this! Congratulations on all of your accomplishments! ~Lizzy

    Reply
    1. gna2581@gmail.com Post author

      Thank you, Lizzy! I am going through this amazing transformation and am happy to help others along the way!

      Reply
  6. Sharon Smith

    Gina, congratulations on your new venture. Your enthusiasm ensures a successful future.

    Reply
  7. Dvorah Lansky

    Gina, you are such a positive example of what happens when someone is determined and willing to take action. I’m so excited about all that you are doing and know that you will achieve your goals.

    Reply
  8. Peggy McAloon

    Congratulations on your recent successes and the new venture all while taking an important break from everyday life. You are an inspiration to all of us. I can’t thank you enough for your concise and consistent updates on the daily activities. I have been flooded with emails for months and it has been difficult not to miss things. Because you and D’Vorah both made contact on a daily basis, I was certain not to miss anything. Best of luck and I can’t wait to see your next step!

    Reply
  9. Elizabeth Armstrong, Ph.D.

    Hello Gina,

    And now we meet again. You blog was very insightful. I am sure we will be in touch in the very near future.

    Feel free to sign up for my newsletter. There link in on the homepage of my website and you will receive a free report about realized wealth and well-being. http://www.jazzyeco.com
    Have a great day.

    Reply
  10. Kate Loving Shenk

    Hi Gina, congratulations on the strides you’ve made! I am so happy for you! Especially about giving up theJOB July 1!! HUGE!!

    Let’s keep in touch!!

    Reply
  11. Desiree A Cox

    Congratulations Gina – you have some great ideas and I can’t wait for the teleseminars to begin. Much success to you and your business.

    Reply
  12. Jan

    Hi Gina! Congrats on the transition to self-employment. Also want to read your book. Perhaps you’ll be interested in being a Guest Blogger on my site in the future. As a Career Counsellor, my website is focused on career transition. Although my target audience is Baby Boomer women, I’m sure many will be able to relate to your message. Your input throughout the Book Challenge has been very valuable. The fact that you did this while travelling is an additional bonus. I know ‘portable employment’ appeals to my audience. Let’s stay connected!

    Reply
    1. gna2581@gmail.com Post author

      Thank you, Jan! I would love to be a guest blogger. Career transitions are one of my favorite topics to write about. My dad has early onset Alzheimer’s, which contributed to my decision to find more flexible employment hours.

      Reply
  13. Sarah Butland

    Congratulations on making the leap to following your passion full time! This book marketing challenge really put a whole new perspective on things and I admire you for committing to making the leap.

    Much success for all you do in the future!

    Thanks for writing, leaping and reading,

    Sarah Butland
    author of Arm Farm, Brain Tales and Blood Day

    Reply

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