I recently served as an ambassador during D’vorah Lansky’s Book Marketing Challenge, a 30-day marketing event that pulls together interviews, guest articles, and action steps to show authors how to turn their books into successful businesses.
My guest article on WordPress blogs that I contributed received over 90 comments during the first week of the challenge. Then, something amazing happened. At the bottom of the article, I had included my free eCourse, How to Build Your WordPress Blog in Six Easy Steps. My list not only doubled, but quadrupled during the event! Now I am able to help authors and business owners follow the steps I have taken to become successful, and I am thrilled to share what I know.
A year ago, when I published my memoir, Tales of a Law School Dropout, as an eBook on Amazon, I had no idea that writing a book would open doors for me to become a business owner. I had conducted some freelance editing on the side, but once I published my book and signed up for D’vorah’s Virtual Book Tour Course, I was able to gain the book marketing knowledge I needed to create a successful author blog, www.GinaAkao.com. People liked my blog so much that they started to ask me to build blogs for them as well, which inspired the virtual assistance division of my business, Writing and Editing Today.
Now I am proud to say that the book marketing strategies I have learned from D’vorah have given me the tools and confidence I need to make Writing and Editing Today my full time job starting July 1st!
As an ambassador during the challenge, I was responsible for sharing each day’s tip, action step, and featured article to the Book Marketing Challenge Facebook group and page. What’s amazing about the online book marketing world is that I was able to do this while on vacation. From May 19th to June 6th, I spent time in Costa Rica and Nicaragua for a friend’s wedding and wrote a travelogue for my blog. I could rest, relax, and recharge, yet I was still able to connect with an amazing author community during the challenge and even edit work written by new authors.
There were many valuable tips shared during the Book Marketing Challenge, but I’d like to highlight one in particular: repurposing your content. In July I will be offering my first teleseminar, a free 14-part interview series which will focus on getting your message out through the use of technology. During the event I will be interviewing 14 experts and offering the content on-demand and free for my global audience. The great thing about teleseminars is that you don’t have to be an expert on everything. After reading Dr. Jeanette Cates’ article during the Book Marketing Challenge and listening to D’vorah interview her, I realized I would be setting up a gold mine of opportunity during my teleseminar. Since I take great notes, I will transcribe the interviews and repurpose the content into Kindle books, highlighting key points, action steps, and helpful resources. Not only will this allow me to become really comfortable with formatting Kindle books, this will also pave the way for future products, such as 10 page reports and entire training programs on popular subjects.
Do you have a burning question you would like to have answered during the teleseminar? What topics would you like to see covered during Writing and Editing Today’s Teleseminar Series? Feel free to comment below and sign up for my free teleseminar at www.writingandeditingtoday.com/teleseminar.
Gina Akao is the owner of Writing and Editing Today, and offers editing services, virtual assistance, and social media maintenance to authors and small business owners.